Privacy policy

Effective date: October 9, 2026

1. Introduction

Dothan Powersports ("us", "our", or "we") respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This Privacy Policy explains what information we collect from or about visitors to https://www.dothanpowersports.com (the "Website"), how we use it, and who we share it with, along with the rights and choices you may have with respect to your information.

This Privacy Policy applies to visitors and users of our Website. Please read it carefully to understand our policies and practices regarding your information and how we will treat it. This Privacy Policy, together with our Terms and Conditions, forms an integral and binding part of our relationship with you. By using our Website, you agree to the terms of this Privacy Policy and the Terms and Conditions. If you object to our data collection practices or any of the provisions in this Privacy Policy, your choice is to stop using our Website.

2. Updates and effective date

From time to time, we may update this Privacy Policy to reflect changes in the function of our Website or changes in our technology and use of data. If we make a change that materially reduces your rights or significantly changes the way we use or share your personal information, we will notify you via a banner or similar display on our Website. If you object to any of the changes we make, your choice is to stop using our Website. By continuing to use our Website following the effective date of such changes, you agree to our Privacy Policy as modified. The date this Privacy Policy was last modified is identified at the top of this page.

3. Information collection

When you visit our Website, we collect a variety of information from and about you and your device, including information that identifies you directly. This section describes what information we collect in connection with your use of our Website.

A. Information you provide

You can generally browse our Website without creating an account or providing personally identifiable information. However, in order to use some features of our Website, you will be required to provide certain information. For example, you can submit a request form if you are interested in more information about a vehicle advertised on our Website, a trade-in value, financing, parts, or scheduling service for a vehicle you already own. That form will ask for your name, phone number, and email address, and may ask for details about your vehicle. You may also apply for employment, complete a "Contact Us" form, or otherwise communicate with us, all of which require the submission of some personally identifiable information. If you provide us with your personally identifiable information, you are giving us permission to use that information for the specific purpose for which it is provided and for any other purpose described in this Privacy Policy.

B. Automatic collection

As you navigate through and interact with our Website, we may also use automatic data collection technologies to collect certain information about you and your device, as described in this section.

I. Activity information

We collect information about how you use our Website, such as your search history, the inventory you view, what pages you have clicked on and other uses of our features, and the amount of time you spend looking at different parts of our Website.

II. Device information

We collect data about the browsers and devices you use to access our Website. The data we collect includes browser or device model and settings, operating system, and unique identifiers, including device ID. We also collect data about how your browsers and devices interact with our services, including IP address, crash reports, system activity, and the date, time, and URL of the site you visited before our Website.

You can control our collection of certain mobile data, such as your mobile device model or the language your mobile device uses, by adjusting the privacy and security settings on your mobile device.

III. Location information

We may collect location information from your device or browser, including to provide localized search results and directions to our store. You can disable browser location services through your browser settings.

IV. Cookies and other tracking technology

We may use various tools, including cookies, pixel tags, web beacons, and other similar technologies, to gather behavioral analytics, including information about how you view and use our Website, and to enhance your experience with our Website. For example, our web pages may use cookies to help us understand site usage and browsing patterns, improve the content and offerings on our Website, or personalize your experience. This information helps us provide you with a better user experience by enabling us to compile statistics and measures of user satisfaction, store information about your preferences, customize our Website according to your individual interests, speed up your searches, recognize you when you return to our Website, and continually improve our Website. Some of this information is collected and compiled by third-party service providers. However, the use of cookies and other tracking technologies by our partners and third-party service providers is not covered by this Privacy Policy, as we do not have access to or control over these tracking technologies.

V. Google Analytics and Google Ads

In addition to using cookies and related technologies as described above, we may use Google Analytics to help us understand how our customers use our Website. Please see Google's privacy policy, currently available at https://policies.google.com/technologies/partner-sites, for more information on how Google collects and uses such information. If you would like to opt out of having your site activity available to Google Analytics, you can download the Google Analytics Opt-Out Browser Add-On.

We may also use third-party remarketing tracking cookies, including the Google Ads tracking cookie. This means we may continue to show ads to you across the internet. We are not collecting any identifiable information through the use of Google's or any other third-party remarketing system. If you do not want to see our ads, you can opt out of interest-based advertising at http://optout.networkadvertising.org.

VI. Do Not Track signals and Global Privacy Control

Certain websites and other technology can track their users over time to, for instance, provide targeted advertising. Do Not Track mechanisms and Global Privacy Control options allow internet users to control, and where desired, prevent, the tracking of their online activities across such websites and technology. Our Website currently does not support the Do Not Track browser setting or any Global Privacy Control option. Please see the "Privacy choices" section of this Privacy Policy for more information on how you can manage how your data can be used by us and third-party service providers.

C. Third-party features

Please note that our Website may include features operated and powered by third parties, such as applications for loan prequalification, credit applications, payment calculators, and maps. Any information you submit to a third party is subject to their privacy policy. We have no control over and assume no responsibility for the privacy policies or practices of such third parties, and we strongly encourage you to review each party's privacy policy before submitting personally identifiable information.

D. SMS communications

If you opt in to our SMS/text messaging program by providing your mobile number and consenting to receive text messages, we may send you text messages regarding your inquiry, your appointment, your order, your deal, service updates, or other account-related notifications. The operation and use of our SMS/text messaging program is governed by our SMS Policy.

4. Use of information

To the extent permitted by applicable law, we may use information that we collect about you or that you provide to us as follows:

• To fulfill the reason you provided the information, for example to provide more information on a vehicle or to contact you regarding a service appointment;
• To provide you with the products and services you request;
• To operate, support, personalize, and develop our Website;
• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses;
• To personalize your Website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website and via email or text message (with your consent, where required by law);
• To help maintain the safety, security, and integrity of our Website, products and services, databases, and other technology assets;
• For testing, research, analysis, and product development, including to develop and improve our Website, products, and services;
• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
• To enforce our legal rights and to protect the rights, property, or safety of Dothan Powersports, our customers, or others; and
• For any other purposes with your consent.

Please note that we may aggregate data and information provided by or collected from multiple users (which may include you) in a manner that is not personally identifiable to any individual user. All non-personally identifiable information we collect and all aggregated compilations of data we create are our exclusive property. Nothing in this Privacy Policy limits our right to use any such non-personally identifiable or aggregated information in any way (including, but not limited to, monitoring user traffic patterns, analyzing and quantifying user preferences, improving the design and content of our Website, and enabling us to personalize your user experience) or prohibits us from sharing non-personally identifiable or aggregated information with third parties.

5. Disclosure of your information

We disclose your information to third parties when you request or instruct us to do so. We also may disclose information that we collect about you or that you provide to us as follows:

• To contractors, service providers, and other third parties we use to support our business, for example companies that host our Website, process leads, send email and text messages, and analyze data;
• To the manufacturers and lenders whose products you ask about, when you request a quote, a credit application, or a factory incentive that requires it;
• In connection with a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business for the purpose of evaluating or performing the proposed transaction (including in connection with any bankruptcy or similar proceedings). These purposes may include, as examples, permitting such parties to determine whether to proceed or continue with the transaction, fulfilling any reporting or audit requirements to such parties, or disclosing personal information as part of concluding a sale or transfer of assets. Our successors and assigns may collect, use, and disclose your personal information for substantially the same purposes as those set out in this Privacy Policy. In the event the transaction does not go through, we will require, by contract, the other party or parties to the transaction not to use or disclose your personal information in any manner whatsoever for any purpose, and to return or destroy such personal information;
• To unaffiliated third parties when we believe its release is appropriate to comply with the law, enforce or apply our Terms and Conditions and other agreements, or protect the rights, property, or safety of our company, our users, or others. This includes exchanging information with other unaffiliated third parties in connection with fraud protection;
• To comply with a legal process, such as a court order, subpoena, search warrant, or law enforcement request.

6. Privacy choices

A. Cookies and other tracking technology

If you are using our Website, you can limit certain automatic data collection processes, including by setting your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Website may be inaccessible or not function properly.

As noted above, our Website may use Google Analytics. If you would like to opt out of having your site activity available to Google Analytics, you can download the Google Analytics Opt-Out Browser Add-On.

B. Advertising

If you would like to opt out of interest-based advertising, you can use the Digital Advertising Alliance's consumer choice tool at https://optout.aboutads.info. You can also visit the Network Advertising Initiative's opt-out page at http://optout.networkadvertising.org for more information about your privacy options for interest-based ads.

C. Communications

If you no longer wish to receive communications from us, you have a number of options. If we contact you by email, you can use the unsubscribe mechanism provided in the email. If we call you, you can let us know that you do not want us to contact you in the future. If we send you a text message, you can reply STOP to opt out of further text messages. You can also email privacy@dothanpowersports.com or call us at (334) 793-7834 to indicate that you do not want to receive any further communications from us.

7. State privacy rights

Depending on where you live, you may have additional rights with respect to your personal information, such as the right to know what personal information we have collected about you, to request that we delete it, or to opt out of certain uses of it. To exercise any right available to you under your state's law, contact us using the information in the "Questions" section below. We will verify your request and respond within the time required by applicable law.

8. Third-party sites

Our Website may contain links to other websites whose information practices may be different than ours, including manufacturer, lender, and social media sites. Our Terms and Conditions, Privacy Policy, and procedures may or may not be consistent with the policies and procedures of such third-party websites, and when you visit such websites our Terms and Conditions and Privacy Policy do not apply to personally identifiable information and other data collected by such third party. You should consult, read, and understand the privacy notices of such third parties before choosing to provide personally identifiable information on any such linked websites.

9. Data security

We have in place what we believe to be reasonable physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access to, maintain data security for, and correctly use the personally identifiable information you have provided or that we otherwise collect on our Website.

HOWEVER, WHILE SUCH EFFORTS ARE INTENDED TO ENSURE THE CONFIDENTIALITY OF YOUR PERSONALLY IDENTIFIABLE INFORMATION AVAILABLE TO US AS A RESULT OF YOUR USE OF OUR WEBSITE, WE CANNOT AND DO NOT WARRANT OR GUARANTEE THE ABSOLUTE SAFETY AND SECURITY OF YOUR PERSONALLY IDENTIFIABLE INFORMATION.

It is important for you to protect against unauthorized access to your computer and your mobile devices. Be sure to sign off when finished using a shared computer, and make sure you use a secure web browser.

10. Accessing our Website from outside the United States

This Website is designed for, and intended to be used exclusively by, individuals who reside within the United States. If you are visiting our Website from a location outside the United States, such as the European Union, the information you provide to us will be stored on servers located in the United States and will be subject to the laws of the United States, and the laws of the United States may differ from the laws of the country in which you reside. We do not endeavor to comply with the privacy and security laws that may be applicable to the country in which you reside, such as the General Data Protection Regulation if you reside in a country located in the European Union. If you are a resident of a country in the European Union and choose to provide us with your personally identifiable information, such as by submitting an inquiry, you understand that the information submitted will be governed only by the privacy and security laws of the United States.

By using this Website or providing us with your personally identifiable information, you (a) consent to the transfer and processing of your information in the United States, (b) acknowledge that United States law may provide a lower standard of protection for your personal data than the laws of your location, and (c) understand that we collect, transfer, store, process, and otherwise deal with your information in accordance with this Privacy Policy and United States law. Any claims relating to the processing of your personally identifiable information in accordance with this Privacy Policy will be governed only by the laws of the United States.

11. Special note for parents

This Website is a general audience website and was not designed for children. We are not responsible for any access or use of this Website by children. By way of example, this Website is not intended to sell products for purchase by children. If you are under 18, you may use our Website only with the involvement of a parent or guardian.

12. Questions

If you have any questions about this Privacy Policy, please contact us:

Dothan Powersports
2003 Ross Clark Circle
Dothan, AL 36301
Phone: (334) 793-7834
Email: privacy@dothanpowersports.com
Online: Contact Us
Website: https://www.dothanpowersports.com