Privacy Policy
What information do we collect?
- We collect information from you when you register on the site, place an order, respond to a survey or communication such as e-mail, or participate in another site feature.
- When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information, or other information. You may, however, visit our site anonymously.
- We also collect information about gift recipients so that we can fulfill the gift purchase. The information we collect about gift recipients is not used for marketing purposes.
- Like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Do we use ‘cookies’?” section below for information about cookies and how we use them.
How do we use your information?
We may use the information we collect from you when you register, purchase products, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
- To allow us to better service you in responding to your customer service requests.
- To quickly process your transactions.
- To send you promotional emails or product offerings from our Dealership.
How do we protect visitor information?
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, we offer the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
Do we use “cookies”?
Yes. Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow) that enable the site’s or service provider’s systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in our shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.
Do we disclose the information we collect to outside parties?
We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we provide you with advance notice, except as described below. The term “outside parties” does not include our Dealership. It also does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third-party links
In an attempt to provide you with increased value, we may include third party links on our site. These linked sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).
Changes to our policy
If we decide to change our privacy policy, we will post those changes on this page.
Questions and feedback
We welcome your questions, comments, and concerns about privacy. Please send us any feedback about privacy or any other issue.
Online Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Your consent
By using our site, you consent to our Privacy Policy.
Accessibility Policy
We are committed to ensuring that our communications, including our website, are accessible to people with disabilities. We seek to ensure that all the pages on our website are designed to meet W3C Web Content Accessibility Guidelines (WCAG) 2.0, Level AA conformance. We review our website periodically to check and improve accessibility, and we favor third-party web content and technology providers based on their accessibility. If you face any barriers on our website, please do not hesitate to let us know so we can take corrective action immediately.
Introduction
Townsend Inc. dba Dothan Powersports (“Company,” “we,” “us,” or “our”) respects the privacy of our employees and is committed to protecting the personal information you provide to us. This Privacy Policy describes how we collect, use, and safeguard information in connection with our internal employee SMS messaging program.
Effective Date: February 4, 2026
Contact Information:
Townsend Inc. dba Dothan Powersports
2003 Ross Clark Circle
Dothan, AL 36301
Email: admin@dothanpowersports.com
Information We Collect
In connection with our employee SMS messaging program, we collect the following information:
- Mobile Phone Number: Provided by you during the employee onboarding process for the purpose of receiving work-related SMS messages.
- Message Records: Records of deal notification messages sent to your mobile device. One-time passwords (OTPs) are not stored after delivery.
- Consent Records: Documentation of your written consent to receive SMS messages, including your signed authorization form.
How We Use Your Information
We use the information collected through our SMS program exclusively for the following internal business purposes:
- Sending one-time passwords (OTPs) for secure access to company web services and internal systems.
- Sending deal notifications and reminders related to your job responsibilities.
- Managing your messaging preferences and opt-out requests.
We do not use your mobile phone number or SMS-related information for marketing purposes.
Information Sharing and Disclosure
We do not sell, rent, or share your personal information with third parties for their marketing purposes. Your information may only be disclosed in the following limited circumstances:
- Service Provider: We use Twilio, Inc. as our SMS delivery platform. Twilio processes your phone number solely to deliver messages on our behalf and is contractually obligated to protect your information.
- Legal Requirements: We may disclose information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
All employee data remains stored on our own secure servers. No data is shared with any other third parties.
Data Retention
We retain SMS-related information as follows:
- One-Time Passwords: OTPs are not stored after delivery.
- Deal Notifications: Message records are stored in an encrypted database and retained indefinitely for business record-keeping purposes.
- Consent Records: Your signed consent form is retained in your employee file for the duration of your employment and as required by applicable record retention requirements.
Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Deal notification records are stored in an encrypted database.
Your Rights and Choices
You have the following rights regarding our SMS messaging program:
- Opt-Out: You may opt out of receiving SMS messages at any time by replying STOP to any message you receive or by emailing admin@dothanpowersports.com.
- Access and Correction: You may request access to or correction of your personal information by contacting us at the email address above.
- Questions: For help or questions about our SMS program, reply HELP to any message or contact us at admin@dothanpowersports.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify affected employees through appropriate means. The “Effective Date” at the top of this policy indicates when it was last revised.
Alabama Privacy Rights
As an Alabama-based company, we comply with applicable Alabama state laws regarding the protection of personal information. If you have questions about your rights under Alabama law, please contact us at admin@dothanpowersports.com.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our SMS messaging practices, please contact us at:
Townsend Inc. dba Dothan Powersports
2003 Ross Clark Circle
Dothan, AL 36301
Email: admin@dothanpowersports.com